I've Shipped 5 SaaS in 2 Years: A Journey of Dreams and Determination
Steve
There's something both exhilarating and terrifying about building products in the shadows of your full-time job. Every evening, after closing my work laptop for my big tech company job, I open another—the one holding my real passion. The clock often strikes midnight, and I'm still coding, designing, dreaming.
The Backstory: Why I Started
I wasn't just building products. I was building an escape route. An alternative to the comfortable but constraining world of corporate software engineering. Each line of code was a step towards personal freedom, towards proving to myself that I could create something truly mine.
The Products: More Than Just Code
Releasy (Summer 2023) - When Frustration Becomes Innovation
Tech Stack: GO API, React, Next.js, Strapi CMS, MongoDB, PostgreSQL, Redis
After years of watching QA teams struggle with complex, unintuitive tools, I knew there had to be a better way. Releasy wasn't just a product—it was my rebellion against complicated software. Every feature was born from real-world pain points I'd witnessed.
The Hardest Part: Enterprise sales. Competing against established players felt like David versus Goliath. I learned that trust isn't bought; it's earned through relentless dedication, transparent communication, and proving your value, one client at a time.
https://www.releasyapp.io
Suparepos (Winter 2023) - Monetizing Developer Creativity
Tech Stack: Next.js, Supabase, Stripe, Tailwind
This was my love letter to developers. How many brilliant repositories never see the light of day? Suparepos was about creating a marketplace where developers could transform their side projects into potential revenue streams.
Personal Revelation: Building this made me realize that developers aren't just solving problems—we're creating entire ecosystems of opportunity.
https://www.suparepos.dev
Reposter (Spring 2024) - Breaking the SaaS Subscription Cycle
Tech Stack: Next.js, MongoDB
Tired of endless SaaS subscriptions, I created Reposter with a radical idea: What if you could just own your social media management tool? No monthly fees, no contracts—just a one-time purchase.
Emotional Journey: This product was my statement against the recurring revenue model that has dominated tech. It was personal. It was rebellious.
https://www.reposter.app
Supabugs (Summer 2024) - Simplifying the Impossible
Tech Stack: GO API, React, Next.js, Strapi CMS, MongoDB, PostgreSQL, Redis
Issue tracking shouldn't feel like solving a Rubik's cube. Supabugs was my attempt to create a universal language for bug reporting—accessible to developers, designers, and non-technical team members alike.
The Real Challenge: Not the technical implementation, but creating something so intuitive that it transforms how teams communicate about problems.
https://www.supabugs.io
Upvoted (Autumn 2024) - Democratizing Product Development
Tech Stack: Elixir/Phoenix LiveView, PostgreSQL
Born from countless frustrating product experiences, Upvoted is about giving power back to users. No more guessing what features matter—now, the community decides.
Vulnerable Moment: Each feature request feels like a direct conversation with my potential users. It's terrifying and beautiful.
https://upvoted.io
The Emotional Rollercoaster
Let me be brutally honest: This journey is not for the faint-hearted. Some nights, I'm riding a high of potential and possibility. Other nights, the silence of an unresponsive market feels deafening.
Financial Reality: I'm not quitting my day job—yet. Each product brings me closer, but "closer" doesn't pay the mortgage. My full-time job isn't just a safety net; it's my current reality.
What I've Really Learned
- Technical Skills Are Just the Beginning: Coding is the easy part. Marketing, sales, customer support—these are the true challenges.
- Rejection is Fuel: Every ignored email, every potential customer who says "no"—they're not failures. They're data points, refinement opportunities.
- Community Over Competition: The indie hacker community has been my lifeline. We're not competitors; we're fellow travelers on this uncertain journey.
A Letter to Aspiring Indie Hackers
To anyone reading this and feeling that spark of possibility: Start. Be messy. Be imperfect. Your first product won't be a masterpiece, and that's okay. What matters is that you start.
The Road Ahead
I don't know exactly where this path leads. But I know each product, each line of code, each late night is bringing me closer to something profound—a life designed entirely on my terms.
This isn't just a technical journey. This is a human journey.